EXECUTIVES IN TOP-DOWN DRIVE FOR WEB LITERACY


Tim Finin (finin@cs.umbc.edu)
Mon, 29 Nov 1999 20:22:33 -0500


But, look what counts as "web literacy" for "top executives"...

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Subject: Edupage, 29 November 1999
Date: Mon, 29 Nov 1999 16:39:18 -0700
From: EDUCAUSE <EDUCAUSE@EDUCAUSE.EDU>
...
Companies are beginning to encourage their top executives to
learn Web skills and to form closer ties to customers in order to
prepare for an increasingly Internet-based economy.  For example,
British Airways recently had its directors pair up with young IT
workers for two hours to create a personalized Web site and
purchase items over the Internet.  Still, 73 percent of British
executives do not view technology as a strategic driver,
according to a recent Microsoft/Cranfield School of Management
study.  In addition, the report shows that directors devote only
8 percent of their time to customers, despite the warning by
e-commerce vendors that the Internet is giving customers more
power.  Microsoft's Neil Holloway advises companies to "spend
time with customers every day, get a 30-year-old on your board
and be a customer of your own company if you want to cannibalize
your own business before someone else does."
(Financial Times 11/26/99)
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