Electronic Commerce Books

Some recommended books

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Overview and general

Electronic Commerce : Technical, Business, and Legal Issues, Nabil R. Adam (Editor), Oktay Dogramaci, Aryya Gangopadhyay, YelenaYesha, Prentice Hall; ISBN: 0139490825. "E-commerce is increasingly crucial to business success, but implementing it successfully requires a broad understanding of technology, law, policy, and business processes. Electronic Commerce: Technical, Business, and Legal Issues contains a comprehensive but concise discussion of current research and future challenges, and of the interactions among the technical, business, and legal aspects of electronic commerce. "

Business models

	Digital Darwinism : 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy, Evan I. Schwartz, Broadway Books; ISBN: 0767903331. Identifies seven strategies for creating successful ecommerce projects, including building a brand that stands for solving something, elastic pricing, affiliate partnerships, and integrating digital commerce with every aspect of business.
	Why We Buy : The Science of Shopping, Paco Underhill, Simon & Schuster; ISBN: 0684849135. Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping."
	Strikingitrich.com (Striking It Rich.com): Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of, Jaclyn Easton, Jeff Bezos, October 1998, McGraw-Hill; ISBN: 007018724X. Easton, who writes for the LA Times, presents portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different."
	Information Rules : A Strategic Guide to the Network Economy by Carl Shapiro, Hal R. Varian, (November 1998), Harvard Business School Pr; ISBN: 087584863X. Shapiro is Professor of Business Strategy at the Haas School of Business at UC Berkeley and has also served as chief economist at the Antitrust Division of the Justice Department. Varian is the Dean of the School of Information Management and Systems at UC Berkeley. Together they offer a deep knowledge of how economic systems work coupled with first-hand experience of today's network economy.
	Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore, Regis McKenna (Introduction), (August 1999), Harperbusiness; ISBN: 0066620023. Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. Moore suggests remedies for the problem that can help businesses meet their long-term goals and analyses examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun.
	Truth, Lies and Advertising by Jon Steel, (February 1998) John Wiley & Sons; ISBN: 0471189626. Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity - an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing advertising.
	Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond, Patricia B. Seybold, R. T. Marshak, Ronni Marshak Times Books; ISBN: 0812930371. This book presents a collection of ecommerce case studies analyzes what worked and didn't. Cases include Cisco, Wells Fargo, Dell, American Airlines, Hertz, and others.

Web technology

	Webmaster in a Nutshell, Stephen Spainhour, Robert Eckstein, 2nd edition (June 1999) O'Reilly & Associates; ISBN: 1565923251. This quick reference covers HTML, CGI, Perl, HTTP, server configuration, and tools for Web administration. Make sure you get the second edition.
	Web Design in a Nutshell : A Desktop Quick Reference by Jennifer Niederst, Richard Koman (Editor), O'Reilly & Associates; ISBN: 1565925157. Written in the popular "Nutshell" format, this guide is full of helpful tables and lists, making it a perfect desktop reference. The book breaks down the huge topic of Web site development into understandable, readable segments: the Web environment (browsers, displays, design principles), an in-depth guide to HTML tags, graphics manipulation and display, multimedia possibilities, and technologies for larger site management (such as Cascading Style Sheets [CSS] and XML).
	Information Architecture for the World Wide Web by Louis Rosenfeld, Peter Morville, O'Reilly & Associates; ISBN: 1565922824. "...applying the principles of architecture and library science to Web site design. With this book, readers learn how to design Web sites and Intranets that support growth, management, and ease of use. This book is for Webmasters, designers, and anyone else involved in building a Web site."
	Philip and Alex's Guide to Web Publishing, Philip Greenspun, Ap Professional; ISBN: 1558605347. Three long sections on publishing, community, and e-commerce architectures are illustrated by the author's data models and working open-source systems, so someone with C, SQL, and a good understanding of Internet Protocol (IP) under his or her belt will get the most out of the discussion.

Keeping it running

	Core Web Programming (Core Series) by Marty Hall, January 1998, Prentice Hall Computer Books; ISBN: 013625666X.A comprehensive Web programming resource aimed at the serious developer or upper-level student. Reflects plenty of real-world experience and pointers to key pitfalls and bugs in the major implementations. Four main topics are covered: HTML: Complete coverage of the HTML 3.2 spec, major Netscape and Internet Explorer extensions, frames, cascading style sheets, dynamic/layered HTML via either extended style sheets or the LAYER and ILAYER elements. Java: Java 1.1 and 1.0. Detailed coverage of the 1.1 event model. Exhaustive coverage of *every* AWT component. Basic syntax, OOP intro, threads, sockets, RMI, JDBC, serialization, inner classes, double buffering, etc. Hundreds of examples. CGI Programming: The HTTP specification (request methods, request headers, response status line, response headers, cookies). The client side (HTML forms, sending GET and POST data from applets). The server side (CGI environment variables, writing CGI programs in Java, a CGI form parser and cookie value parser in java, the servlet API, CGI alternatives). An overview of public-key cryptography. JavaScript: JavaScript 1.0, 1.1, and 1.2. Writing cross-platform scripts. Customizing pages. Manipulating layers. Validating CGI forms. Animating images. Handling events. Regular expressions. Complete quick reference to all of JavaScript 1.2.
	Running Linux, Matt Welsh, Kalle Dalheimer, Lar Kaufman, Matthew Welsh, Paperback - 650 pages 3rd edition (August 1999), O'Reilly & Associates; ISBN: 156592469X. make sure you get the 3rd edition. Includes coverage of KDE and Gnome windowing systems; Samba, file, and system management; shells; windowing systems and networking; installation on various boxes.
	MySQL and mSQL (Nutshell Series) by Randy Jay Yarger, George Reese, Tim King , August 1999, O'Reilly & Associates; ISBN: 1565924347. MySQL and mSQL are popular and robust database products that support key subsets of SQL on both Linux and UNIX systems. Both products are free for non-profit use and cost a small amount for commercial use. If you know basic C, Java, Perl, or Python, you can quickly write a program to interact with your database. In addition, you can embed queries and updates right in an HTML file so that a Web page becomes its own interface to the database.
	Writing Apache Modules with Perl and C (Nutshell Series) by Lincoln Stein, Doug MacEachern, Linda Mui (Editor), March 1, 1999, O'Reilly & Associates; ISBN: 156592567X. This guide to Web programming teaches you how to extend the capabilities of the Apache Web server. It explains the design of Apache, mod_perl, and the Apache API, then demonstrates how to use them to rewrite CGI scripts, filter HTML documents on the server-side, enhance server log functionality, convert file formats on the fly, and more.

Intelligent agents

Readings in Agents by Michael N. Huhns (Editor), Munindar P. Singh (Editor), Les Gasser, (January 1998) Ap Professional; ISBN: 1558604952.This important collection unifies the extensive recent literature on agent technology, presenting a wealth of the finest published papers on both theory and applications. Huhns and Singh have drawn on research communities in AI, databases, distributed computing, and programming languages to assemble the most comprehensive overview of the agent world available. The editors add a summary of the field and its terminology, history, and major issues, together with introductions to each of the thematic chapters and discussions of the significance and context of the individual papers.

Software Agents by Jeffrey M. Bradshaw (Editor), (April 1997) MIT Press; ISBN: 0262522349. "Software Agents isn't packed with sample code or programming tips. Instead, it contains a thought-provoking series of essays by industry luminaries on a hot topic at the horizon of programming: building "intelligent" agents. The book's various authors explore different aspects of agents: How will they interact with users? How will they communicate with each other? What are the technical requirements of agents? What kinds of agents have been implemented to date, and what does the future hold? Can agents be built to allow programming of their behavior without requiring any explicit programming? Plentiful food for thought. "

Information retrieval and filtering

	Modern Information Retrieval (Acm Press Series) by Ricardo Baeza-Yates, Berthier Ribeiro-Neto, (May 1999) Addison-Wesley Pub Co; ISBN: 020139829X. Covers all of the basics and has good material on newer topics such as visualization techniques, digital libraries, and web searching.
	Managing Gigabytes : Compressing and Indexing Documents and Images (Morgan Kaufmann Series in Multimedia Information and Systems), Ian H. Witten, Alistair Moffat, Timothy C. Bell, (May 1999), Covers compression, file organizations, and indexing techniques for full text and document management systems. Suitable for tudents, researchers, and practitioners and for use as a textbook.

Security and cryptographic techniques

	Practical Unix and Internet Security, Simson Garfinkel, Gene Spafford, 1004 pages 2nd edition (April 1996) O'Reilly & Associates; ISBN: 1565921488. It covers UNIX basics, the details of security, the ways that intruders can get into your system, and the ways you can detect them, clean up after them, and even prosecute them if they do get in. Filled with practical scripts, tricks, and warnings
	C Web Security & Commerce (Nutshell Handbook), Simson Garfinkel, Gene Spafford. O'Reilly & Associates; ISBN: 1565922697. In non-technical language, explains some of the security concerns associated with doing business on the World Wide Web, whether dealing with financial transactions, transmitting confidential information, or just browsing.
	Applied Cryptography: Protocols, Algorithms, and Source Code in C, 2nd Edition by Bruce Schneier, Paperback - 784 pages 2 edition (October 18, 1995) John Wiley & Sons; ISBN: 0471117099 ; offers an authoritative introduction to the field of cryptography, suitable for both the specialist and the general reader. The book adopts an encyclopedic approach to cryptographic systems throughout history, from ciphers to public key cryptography. Schneier also outlines cryptographic protocols--the steps required for secure encryption--with the precision of a chess master. pplied Cryptography presents the source code for most algorithms and other procedures in C rather than using pure math.
	Cryptography and Network Security : Principles and Practice, William Stallings, 2nd edition (July 1998), Prentice Hall, ISBN: 0138690170. Comprehensive in approach, this introduction to network and internetwork security provides a tutorial survey of network security technology, discusses the standards that are being developed for security in an internetworking environment, and explores the practical issues involved in developing security applications.
	Network Intrusion Detection : An Analysis Handbook by Stephen Northcult, Stephen Northcutt, (July 1999) New Riders Publishing; ISBN: 0735708681. Author Stephen Northcutt, original developer of the Shadow intrusion detection system and former Director of the United States Navy's Information System Security Office at the Naval Security Warfare Center, lends his expertise to intrusion detection specialists, security analysts, and consultants responsible for setting up and maintaining an effective defense against network security attacks.

Datamining and knowledge discovery

	Data Mining Techniques : For Marketing, Sales, and Customer Support, Michael J. A. Berry, Gordon Linoff, June 1997, John Wiley & Sons, ISBN: 0471179809. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve. The author says of the book " ... intended to be a reference for marketers, not developers. Before designing algorythms, you need to know your needs. Math can be confusing for focusing on facts and needs." The book has a companion web site at www.data-miners.com.
	Predictive Data Mining : A Practical Guide, Sholom M. Weiss, Nitin Indurkhya, Ap Professional; ISBN: 1558604030. This book presents a unified view of data mining, drawing from statistics, machine learning, and databases and focuses on the preparation of data and the development of an overall problem-solving strategy. It will interest researchers, programmers, and developers in knowledge discovery and data mining in the disciplines of AI, software engineering, and databases.
	Seven Methods for Transforming Corporate Data into Business Intelligence, Vasant Dhar, Roger Stein, (January 1997) Prentice Hall Computer Books; ISBN: 0132820064. Authors Dhar and Stein are leading practitioners of AI in the financial services industry. They present detailed, up-to-date coverage of all major AI techniques, including genetic algorithms, neural networks, rule-based systems, fuzzy logic, case-based systems and machine learning algorithms. They discuss advanced OLAP and data warehousing systems, and show how to select the most appropriate tool for each business challenge. The book includes detailed checklists of Key organizational and technical issues to consider, several practical case studies, and a common methodology and analysis techniques.Market: Business professionals in many industries, especially finance; and IS management interested in advanced decision support tools.

Law and policy

	Law of Electronic Commerce, Third Edition Benjamin Wright, Member, and Jane Kaufman Winn, Associate Professor.ISBN: 1-56706-940-1. Containsin-depth, up-to-the-minute analysis and coverage of: Security, including digital signatures, encryption, and biometrics Internet commerce issues including domain name conflicts and shrinkwrap agreements Traditional contract principles in the electronic environment, including the statute of frauds and the battle of the forms Electronic records in litigation, including authentication, the best evidence rule, and special hearsay problems Recordkeeping, including state and federal laws in areas such as taxation, banking, securities, and health care Liability of service providers, confidentiality and control of data, and state and federal regulation of electronic markets. (Recomended by James Bryce Clark)
	Civilizing Cyberspace : Policy, Power, and the Information Superhighway by Steven E. Miller, Thomas E. Stone (Editor), ddison-Wesley Pub Co; ISBN: 0201847604. Prominent computer writer, community organizer, and teacher Steven E. Miller addresses such questions as how telecommunications can be used to strengthen democracy and community rather than simply manipulate people; how to avoid information "haves and have-nots"; and what is necessary to protect privacy and prevent the erosion of free speech and civil liberties on the information superhighway. Annotation copyright Book News, Inc. Portland, Or. (recommended by Tim Brennan).
	Coordinating the Internet (Publication of the Harvard Information Infrastructure Project) by Brian Kahin (Editor), James Keller (Editor), (October 1997) Mit Pr; ISBN: 0262611368. The essays in this volume clarify these issues and suggest possible models for governing the Internet. The topics addressed range from settlements and statistics collection to the sprawling problem of domain names, which affects the commercial interests of millions of companies around the world. One recurrent theme is the inseparability of technical and policy issues in any discussion involving the Internet. (recommended by Tim Brennan).
	Going Digital! : A Guide to Policy in the Digital Age by Robert E. Litan, William A. Niskanen Our Price: $9.95 Click for larger picture Paperback - 90 pages (February 1998) Brookings Institute; ISBN: 0815752857. Should we continue to regulate industries the way we have in the past? Does the digital age require a new approach to antitrust enforcement? To best facilitate global electronic commerce, what changes are needed in intellectual property law, professional licensing requirements, laws governing privacy and content, and policies relating to standards? And what steps, if any, are required to best ensure that all citizens have access to the new technologies? This book examines these and other policy issues. It draws on a spring 1997 conference sponsored by the Brookings Institution and the Cato Institute where leading experts in various fields related to information technology presented their views. (recommended by Tim Brennan).
	Telecommunication Policy for the Information Age : From Monopoly to Competition by Gerald W. Brock (September 1998) Harvard Univ Pr; ISBN: 0674873262. Telecommunications expert Gerald Brock demonstrates how decentralized decision making in the telecommunication industry has made the United States a world leader in reforming telecommunication policy. (recommended by Tim Brennan).

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	Electronic commerce
	Internet security
	Web technology
	Internet marketing strategies and techniques
	XML, RDF and new markup languages
	Knowledge management, information retrieval and information filtering

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